A journey of enterprise, fragrance and innovation.
From early entrepreneurial beginnings in Madurai to Indian incense manufacturing and international trade, discover the people and principles shaping TDPL.
Spreading Divine Aroma, Rooted in Tradition.
TDPL's company history traces its founder's founding by Mr. JK Muthu in 1990. The business was registered in 1997 and incorporated as Tone Dealings Pvt Ltd in 2009.
Today our work spans manufacturing, trading and exporting a wide range of Indian incense and FMCG products, including sambrani cups, stems, dhoop cones, dhoop sticks and agarbattis, under the SRIMATHI, PANCHAJANYA, VAASAM and AroCos brands.
Our stated objective is to satisfy customers with quality products and dependable service, with humanitarian and environmental considerations guiding the business.
Explore Products
Mr. JK Muthu
Founder, Tone Dealings Pvt Ltd
JK Muthu founded the enterprise in 1990. His entrepreneurial journey has shaped TDPL’s development across incense manufacturing, FMCG trading and exports.
The company’s focus on traditional ingredients, product innovation and dependable customer service continues to guide its growth.
Read the Innovation Story
Milestones that shaped TDPL.
Entrepreneurial beginnings
Early business activity under the name Tone Musicals.
Tone Dealings takes shape
Registered as a business in 1997.
SRIMATHI brand introduced
An important step in developing TDPL's own fragrance product identity.
Export journey begins
The company history records early export activity to Malaysia, followed by Sri Lanka.
2-in-1 Instant Sambrani Cup
Development of a distinctive cup-format sambrani concept.
Private limited incorporation
Formal incorporation as Tone Dealings Pvt Ltd.
Portfolio expansion
Diversification into additional dhoop and incense formats.
Timeline reflects TDPL's published company narrative. Individual historical and registration records can be reviewed before further corporate claims are added.
Fragrance for life.
“Incense is not only for the Prayer” is the spirit of our brand philosophy. We believe fragrance has a place in everyday life, beyond specific occasions and traditions.
Vision
Spreading the natural aroma and creating productive thoughts across the globe with our wide range of incense.
Mission
Developing traditional aroma experiences with an emphasis on quality and conscientious selection of manufacturing materials.
Social Responsibility
TDPL's published story describes production participation by village women self-help groups, contributing to rural livelihoods.
Quality Management
TDPL states that its quality management system is ISO 9001:2015 certified. Current certificate details and validity are being verified before publishing a certificate or certification mark.
TDPL combines modern manufacturing technology with a focus on traditional ingredients. The company aims to provide dependable product quality and uninterrupted customer service.
OUR VALUESCustomer first. Quality at every step.
Integrity & Ethics
Building honest and dependable relationships with buyers, people and business partners.
Quality & Efficiency
Maintaining attention to the ingredients, products, processes and services we deliver.
Respect & Responsibility
Respecting people, commitments and the communities connected to our work.
The story behind Cup Sambrani.
Learn how TDPL's 2-in-1 Instant Sambrani Cup sought to make a time-honoured fragrance experience more convenient.
Discover the Invention Story